Shillong, March 6, 2020: POSHAN Pakhwada 2020 to commemorate the second anniversary of POSHAN Abhiyaan will be launched on International Women’s Day on 8th March, 2020. The focus area of the fortnight celebration will be Men for Nutrition – Increasing Male engagement in POSHAN Abhiyaan to improve Nutritional Indicators.
The focal activities will be on five critical components amongst others that include first 1000 Golden Days of Child & Immunization, Anemia prevention, diarrhoea management, hygiene and sanitation and Paushtik Aahar (Nutrient Rich Food).
The celebration will be done in convergence with line departments. This year’s celebration will focus on the need to prioritize Social Behaviour Change Communication through home visits, community based events, ASHA Mother’s meetings, and VHSND by allocating maximum state and district resources towards home visits, community based events, ASHA mother’s meeting, and VHSDNs, reach the unreached women through the above platforms during the fortnight. AWW and ASHAs will target family members such as mothers-in-law, husbands and other care givers during home visits and will focus on key messages of Dietary diversity, complementary feeding and adequate diet as knowledge and practice levels are still low. Community and public participation is exhorted to make the POSHAN Pakhwada into a Jan Andolan or People’s Movement.